Model turned actor Upen Patel has won himself 'The Provogue Youth Icon' status. He's the brand ambassador for Provogue's new line of denim and innerwear. As per reports in a daily, he has signed a 5-year contract with Provogue. He has contributed to the look and styling of the brand.
His forthcoming films include Suneel Darshan's SHAKALAKA BOOM BOOM, Vipul Shah's NAMASTE LONDON etc.