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He is a chain smoker himself, but recently on his birthday said that he wanted to quit smoking. And now Shah Rukh Khan may feature in an anti-smoking campaign.
SRK's pledge to quit smoking has come in for profuse praise from Union Minister for Health Anbumani Ramadoss who has sought the Bollywood star's cooperation in anti-smoking campaign.
Ramadoss, a known champion of the anti-tobacco cause, has written a letter to SRK telling him that "such a public health pronouncement by a charismatic personality" like him would go a long way in weaning the youth away from tobacco.
In the letter, the minister noted that SRK's pledge on the eve of his 40th birthday recently, has come at a time when the government is taking a series of measures to prevent the use of tobacco in general and the dangers of smoking in particular.
Ramadoss, who recently mooted the idea of banning on-screen, smoking, told the superstar that tobacco consumption continues to be a major preventable cause of death worldwide. Every year, four million people die of tobacco related causes worldwide and in South-East Asia alone, the number of such deaths exceed five lakhs, that is one person dying every eight seconds, he said.
SRK's pledge to quit smoking has come in for profuse praise from Union Minister for Health Anbumani Ramadoss who has sought the Bollywood star's cooperation in anti-smoking campaign.
Ramadoss, a known champion of the anti-tobacco cause, has written a letter to SRK telling him that "such a public health pronouncement by a charismatic personality" like him would go a long way in weaning the youth away from tobacco.
In the letter, the minister noted that SRK's pledge on the eve of his 40th birthday recently, has come at a time when the government is taking a series of measures to prevent the use of tobacco in general and the dangers of smoking in particular.
Ramadoss, who recently mooted the idea of banning on-screen, smoking, told the superstar that tobacco consumption continues to be a major preventable cause of death worldwide. Every year, four million people die of tobacco related causes worldwide and in South-East Asia alone, the number of such deaths exceed five lakhs, that is one person dying every eight seconds, he said.
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