Close on the heels of his slick ad for one of India's largest construction company DLF , King Khan launched a new drug for the treatment of head and neck cancers (BIOMAb EGFR), for the Bangalore-based pharma major Biocon Ltd.The drug had shown consistent results when clinical trials were conducted on patients suffering from head and neck cancers, both in India and abroad. Incidentally, South-East Asia accounts for the highest incidence of head and neck cancers.
At the occasion (Sunday), Shah Rukh Khan reminded all the smokers that it causes cancer!
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