Bollywood is moving out of multiplexes and entering classrooms. If there ever was a doubt that the industry was taking the world by storm, it has been put to rest. For, management students across the globe will soon learn a skill or two from the new blockbuster on the block – ‘Krrish'. IIM – Indore will put together a case study on the film that has enchanted movie buffs the past few weeks. The study, when completed, will be taught in several management institutes in the Asia-Pacific, Europe , Latin America and North America . IIM – Indore professor Prashant Salwan said ‘Krrish' would be studied for several theoretical ad practical aspects.
“It is unique for the marketing strategies adopted by its maker. They took big risks based on their extensive market research, but it paid off.
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