Actress Priyanka Chopra is making her mark in a man's world. The lady was recently signed on to promote a men's wear brand – J. Hampstead that was earlier promoted by sportsmen like Leander Paes, MS Dhoni... This time however, J. Hampstead chose to be different, and rope in a Bollywood actress to do the needful."What would I be doing for a men's wear brand? That's the first question that came to my mind, too," says Priyanka Chopra. "But then, I realized it makes sense as men don't quite know what women want, and while a woman wants to look good for her man, men, too, I'm sure would want to look good for their women!"
The entire ad commercial was shot in Paris. "It was very cold but beautiful and romantic. Paris is the fashion capital of the world, and it was apt to shoot the ad there," says PC.
Avnish, Brand Manager, J. Hampstead said, "We usually opt for winners to promote our brand, and Priyanka doesn't fall short of being just that. We've had sportspeople endorse our brand earlier, this time we tried something different – we opted for the film industry and a lady who'll settle for nothing but the best."
Shailendra Singh, MD, Percept, said, "A lot of decisions as far as men's clothes are concerned are taken by the women, which is why we thought this 'big idea' would work." And was Priyanka the first choice always? "Honestly, there was no one else who came to mind."
Ask PC about her style statement and she says, "Be Comfortable!" So what's the worst thing about men? "They want their girl to look good and at the same time won't give her enough time to get dressed!" she complains. The damsel is also happy being a woman, and not a man. "We can wear trousers and shirts, but can men wear skirts? Only in Scotland!" she remarks wittily.
Urvashi Ashar, Indiatimes Movies
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