Riding high on his current superstar status, Akshay Kumar is poised to sign a mega ad deal. His fee for the endorsement is a mindboggling Rs 1.5 crore per day!With a successful run at the box-office in the past year, the Khiladi’s arithmetic is as simple as Rs 3 crore for two days and Rs 9 crore for six days of work! This is apparently the highest amount paid to any actor.
In the next few days, Akki will sign the deal to endorse the Spykar denim brand. They wanted a big star to be their brand ambassador to be a style icon for today’s youth. Moreover, Sanjay Vakharia, Director Marketing at Spykar is a school friend of Akshay’s and their association goes way back.
“I’m doing this endorsement for someone I’ve known since childhood. And because it is a youth brand. But let’s not talk about the money. I’ll just say I’ll get what I deserve,” says Akshay who has a slew of films lined up including Tashan, Singh Is Kinng, Eight By Ten, Chandni Chowk to China Gate and Kambhakt Ishq.
Adds Akshay’s buddy Sanjay Vakharia, “Akshay is our only choice and nobody is more of a style icon for today’s youth.”
Getting picky
Says an insider, “The deal will be agreed on in the next fortnight. Akki is extremely choosy about his endorsements. After having endorsed a cola, he is now looking for a lifestyle brand that targets the youth. This is all part of his new image-building plan to be a style icon.”
Clear-cut deal
The deal is likely to be signed at Rs 1.5 crore with Akshay giving an entire day to Spykar to shoot their commercials, conduct photo shoots or make appearances at their events. They can then attribute Akshay’s name to the brand for an entire year. If the actor is needed for two days, his fee doubles to Rs 3 crore and they can utilise his name for two years.
Richie Rich
According to B-Town buzz, Akki is rumoured to be the most expensive actor who now commands an astronomical fee of Rs 20-30 crore per film!
As an industry source adds, “Akshay is now looking at being not only the biggest star but also the richest. He is not going to cut his market price even for his director-producer friends. His agenda is clear-cut — to rake in the moolah that befits his current stature in the industry.
Shaheen Parkar, Mid-Day
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