Abhishek Bachchan is no longer the brand ambassador for electronics brand, LG. Official sources say that the actor, who was signed on to represent the company in 2006, has refused to renew his contract. Truth be told, LG dumped him.Sources reveal the reason behind this unceremonious ouster is his demand to include Ash in the contract. A source close to LG reveals the actor laid down a condition that he would continue only if they would work out a dual endorsement deal with Ash.
Power couple
The source reveals, “Abhishek and Ash are trying hard to be the power couple in Bollywood. They get loads of offers for deals and endorsements. However, most of the deals don’t work out as they have exorbitant prices and want to get joint endorsements. They tried to take the same approach with LG, but it didn’t work out.”
It is learnt that LG is now hunting for a new celeb to strike a deal with. Hopefully, someone single!
LG’s business head Anil Arora remained unavailable for comment.
Author: Tushar Joshi | Source: Mid-Day
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