It shows Imran Khan as a huge well-toned muscular guy with all trimmings of a theatrical launch, only to reveal the real Imran Khan who is a boy next door as his character in the film. Aamir Khan Production's third production, after Lagaan and Taare Zameen Par, Jaane Tu…Ya Jaane Na is the launch vehicle of Imran Khan, Aamir Khan's nephew. Nasirsahib, who is Imran Khan's grandfather, launched Aamir Khan in QSQT.
Aamir Khan has been taking very keen interest in smallest details of the promotion of the film. In fact, he is personally looking into the smallest details of the promotion even though he is completely entrenched in shooting for a crucial portion of Ghajini in Hyderabad.
"Jaane Tu… as a film has a very young idiom, the language and the tone of the film is very tongue in cheek. We wanted the teaser to reflect the same irreverence in attitude," says Abbas Tyerwala, the director of the film.
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