Vipul Shah's Singh Is Kinng has highest ever music sale in more than a decade. Sources close to the production house reveal that the sales for a limited period of time have been for whopping Rs 13.5 crore. Says Sandeep Bharghava of Indian Films, "This is a landmark valuation and we are very proud to be associated with the biggest films of 2008 – Singh is Kinng and Ghajini. We are very sure the music will do very well".Indian Films, who own the worldwide rights of Singh is Kinng, have sold the music rights to Times Music. Says Adarsh Gupta of Times Music, "Having tasted humongous success with one of the biggest grosser of 2007 in the Hindi film category, Welcome, we are now signing on what is believed to be the biggest hit of 2008 with Singh is Kinng."
Music industry has been going through a lot of turbulent times and had hit the slumber in revenues. Average music sales were less than Rs 3 cr and even a talked about project like Shahrukh Khan's Om Shanti Om had gone for Rs 7 cr.
If the music sale of Singh is Kinng is any indication then the music valuations are back and how.
Says Vipul Shah, the producer of Singh is Kinng, "Akshay Kumar has been commanding a huge draw, whether it would be the box office, satellite or music are concerned. I am not surprised at all."
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