ROCK ON!! with JAANE TU... YA JAANE NA

While there have been issues in the recent past, whereby trailors of upcoming films have not been included in the prints of new films, or added after much deliberations, here is a totally opposite case, which should set new precedents!

Producer Aamir Khan has proved to be a genuine friend of new actor, though highly successful director (DIL CHAHTA HAI, LAKSHYA and DON), Farhan Akhtar and also of producer Ritesh Sidhwani.

Apparently, Aamir Khan himself asked producer Ritesh Sidhwani to include the promo of his film ROCK ON!!, in the prints of Aamir's forthcoming production venture, JAANE TU... YA JAANE NA. After getting the nod, Aamir has gone ahead and the promos of ROCK ON!! can be seen this Friday, during the screening of JTYJN.

As may be recalled, Aamir Khan had acted in Ritesh's DIL CHAHTA HAI, which was Farhan Akhtar's directorial debut venture.
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Rockers Ahoy!

Farhan Akhtar and Ritesh Sidhwani's Rock On, directed by Abhishek (Gattu) Kapoor, will be having a series of rock concerts in four major cities of the country, as part of the film's promotion. Rock On stars Arjun Rampal, Farhan Akhtar, Luke Kenny, Prachi Desai, and Purab Kohli.

Producer Ritesh Sidhwani confirms, "Yes we are looking at an option where we will have a series of concerts starting from August (Rock On releases on August 29) across Delhi, Bangalore, Kolkata and Hyderabad. They will be known as Shankar-Ehsaan-Loy Rock On concerts with Farhan singing live the songs of Rock On and the rest of the cast joining him on stage. Currently, we are working on the venues and logistics."

It was Abhishek Kapoor's idea to make the lead actor actually sing and not just lip-sync the songs. "Farhan plays the guitar and after every shoot we would sit and jam with him. So this role was right up his alley and him actually singing makes it more authentic."

It was director Abhishek Kapoor's idea to make the lead actor to actually sing and not to lip-sync the songs.

Ritesh continues, "The film's music will be launched on July 7 at Infinity Mall in Andheri where Farhan will sing live. The rest of the cast and the music directors Shankar-Ehsaan-Loy will also be present. It's a different way of marketing and promoting the film.

As the film revolves around a rock band, we thought a series of rock concert would work in branding the film and since Farhan has sung five out of the nine songs in the album it would also be an interesting way of promoting the film.

Farhan Akhtar adds, "I'm very excited and yet nervous about performing in front of live audiences. I have only done jam sessions at home with my friends. But yes, I'm growing with confidence everyday thanks to an amazing and brilliant teacher in Shankar who has been giving me voice training exercises. I don't know if I'll become an actual rockstar or not as people make stars. But yes, I'm confident about singing at these rock concerts today."

About Rock On
Farhan plays the lead singer of the rock band while Arjun, Purab and Luke are the instrumentalists of the band. Rock On is a story about the friendship of these four friends. Music plays an important role in their lives and their journey 10 years up and down. It's male bonding like Dil Chahta Hai but in a different way, surroundings and situation.
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Farhan Akhtar ROCK(s) ON at 3000 theatres!

What comes to mind when one mentions two very important names of the film industry, Ritesh Sidhwani and Farhan Akhtar together? Obviously, its super successful films like DIL CHAHTA HAI, LAKSHYA and DON-THE CHASE BEGINS AGAIN, where Ritesh was the producer and Farhan Akhtar the director.

However their upcoming venture ROCK ON witnesses a startling change. The good looking son of Javed Akhtar dons the mantle of an actor but Ritesh still remains the producer. The movie which will be Farhan's first film as an actor is directed by Abhishek Kapoor (Gattu) and it also co-stars Arjun Rampal, Luke Kenny, Sahana Goswami etc.

In a bid to promote Farhan's debut venture as an actor, the posters of ROCK ON have already been put up across 3000 cinemas worldwide and is drawing considerable interest among cine goers. The Excel Entertainment/Films production will however release only on the 29th of August 2008.

Abid
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First Look - 'Rock On'!!!

Rock On,' staring Farhan Akhtar, Arjun Rampal, Purab Kohli, Sahana Goswami and Luke Kenny, revolves around 4 young boys who put together the greatest band this country has ever seen but never make it. Ten years hence fate conspires to bring them together again and set them on a journey back to where they left off - a soul-searching pilgrimage into their past.
The film marks the debut of 'Dil Chahta Hai,' director Farhan Akhtar as an actor and is said to give a whole new edge to Bollywood just like his film 'Dil Chahta Hai' did!

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