Ajay Devgn and Katrina Kaif will be crowned the most profitable actors of 2010 at the 'ETC Bollywood Business Awards 2010 - Evaluating Movie Moghuls' today (December 28). First timer Abhinav Kashyap will get the most profitable director trophy.
On evaluating the industry players on the basis of return on investment for the first time, the actors have won the top spots after the economic quotient of their movies was taken into consideration as a cornerstone for mapping their success.
"Figures talk, you cannot manipulate it, you cannot play games with it," said Ajay, who has had six releases this year including 'Atithi Tum Kab Jaoge?' 'Raajneeti', 'Golmaal 3', and 'Once Upon a Time in Mumbaai' and except 'Aakrosh' and 'Toonpur Ka Superhero', all his movies did good business.
The research done by ETC indicated that Indian audiences paid a cumulative sum of Rs.282 crore to watch Ajay's films throughout the year vis-a-vis Rs.142 crore to watch Katrina's 'Raajneeti' and 'Tees Maar Khan'.
Breaking all records is Salman Khan starrer 'Dabangg' that has been named as the top grosser of the year. Debut director Abhinav Kashyap bagged the most profitable director trophy for the corrupt cop saga with audiences paying a cumulative sum of over Rs.140 crore to watch his film.
"It is a fair assessment of the recipient's work and his popularity and mass appeal," said Arbaaz Khan, winner of the most successful producer for 'Dabangg'.
This will be the first time in India where an initiative has sought to recognize even the marketers, distributors, production houses and exhibitors on the basis of business the industry has generated in 2010.
"All those who represent the industry, actors, musicians and directors have only been judged on creative parameters. No one had thought of evaluating them on how much business they had generated," Anurag Bedi, business head, ETC, said.
"Such an evaluation will bring forward the workings of Bollywood as an industry," he added.
The ceremony also has first time categories such as marketing (best marketed film of the year - 'My Name Is Khan'), distribution (special award for film distribution) and promotion (most successful banner/corporate house/production house of the year), among others.
While the award for the most profitable multiplex chain of the year goes to PVR Cinemas, the most successful small-budget film of the year trophy will be handed over to 'Peepli Live'. Corporate house of the year is Shree Ashtvinayak Cinevison Ltd.
The ceremony will also recognise the most successful Hollywood film of the year with 'Inception' taking centrestage.
"ETC Bollywood Business Awards 2010 - Evaluating Movie Moghuls" will aired December 28 at 8.30pm on ETC channel.
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Kajol has just celebrated her birthday and her husband Ajay Devgn has just had a big success in 'Once Upon A Time In Mumbaai', and the actress says she can take some credit for her husband's success.
The fascination with gangster movies has been immense worldwide. On this side of the Atlantic, several gangster films have left giant footprints on the sands of time. Films like DEEWAAR [Yash Chopra], DHARMATMA [Feroz Khan], NAYAKAN [Mani Ratnam], ANGAAR [Shashilal Nair], PARINDA [Vidhu Vinod Chopra], AGNEEPATH [Mukul Anand], SATYA and COMPANY [Ramgopal Varma], VAASTAV [Mahesh Manjrekar], GANGSTER [Anurag Basu], D [Vishram Sawant] and SHOOTOUT AT LOKHANDWALA [Apoorva Lakhia] have tremendous recall value to this day.
Since there's tremendous speculation in the media that ONCE UPON A TIME IN MUMBAAI chronicles the lives of Haji Mastan and Dawood Ibrahim, the curiosity to watch the film increases manifold. Of course, I am no one to comment if it's actually based on their lives or merely borrows a few incidents from their lives or is pure fiction, but as a cinematic experience, I couldn't help getting transported to the bygone era, getting sucked into a world I had no clue of. 
ONCE UPON A TIME IN MUMBAAI is a power-packed drama that makes you thirst for more. You rewind to an era of romance, smuggling, cabaret and mafia, but director Milan Luthria and writer Rajat Aroraa ensure that there's no sleaze or bloodshed-n-gore. In fact, there's hardly any violent sequence in the movie, except for one when Ajay hammers a cop during a naaka-bandi. 
On the flipside, the story begins with Randeep attempting suicide, but the writer should've cited the reason that prompted him to take that drastic step. Sure, there's a mention at the start, but it doesn't register well. Also, you are keen to know the chain of events that drove Randeep to suicide. Also, the pace slackens in the middle of the second hour, but picks up dramatically when Ajay returns from Delhi and confronts Emraan. Besides, how I wish the film had a shorter, mass appealing Hindi title to attract more eyeballs and a big jump in footfalls [at single screens and smaller centres mainly] for a mass appealing subject like this. 
Pritam's music is another ace. Injecting songs and that too a terrific soundtrack in a gangster film is tough. He did it in GANGSTER. He does it again in ONCE UPON A TIME IN MUMBAAI. 'Pee Loon', 'Tum Jo Aaye' and the remix of APNA DESH track are super compositions, which are also placed appropriately in the plotline. Cinematography [Aseem Mishra] captures the look to perfection. Akiv Ali's editing is sharp. 
Kangna Ranaut is extremely natural and performs very well. Also, she brings so much of sensuality and glamour to her character [an actress of the 70s]. In fact, Ajay and Kangna make a wonderful on-screen pair. Prachi Desai is a bundle of talent who proves her mettle yet again. She's proficient in emotional scenes and sizzles in the BOBBY song-sequence. Besides, the chemistry between Emraan and Prachi is exciting. Randeep Hooda is top notch. Even though the film belongs to Ajay and Emraan, Randeep makes his presence felt with a powerful performance. This film should prove to be the turning point in his career. 
Shree Ashtavinayak Cinevision and director Rohit Shetty make a winning combo. The producer-director duo came together in GOLMAAL and the results were favourable. The laughathon proved a money spinner, with the producers/distributors laughing all the way to the bank.
Enough of hearsay, here's the first official confirmation… SINGH IS KINNG is past. Vipul Shah has moved on. He's all set to embark on his new venture, LONDON DREAMS. The film, as we all know by now, brings the HUM DIL DE CHUKE SANAM combination of Salman Khan and Ajay Devgan after a hiatus.
Kareena Kapoor is the new Czarina of Bollywood. With Rani, Preity, Aishwarya and Priyanka doing selective films, or no films at all, Kareena’s become the hot favourite amongst filmmakers.
After U Me Aur Hum, the lovely Kajol wants to be seen with her husband Ajay Devgan all over again.
Kajol’s dad Shomu Mukherji expired yesterday morning.
Bollywood's golden couple Ajay Devgan and Kajol gave a rare and heartfelt joint interview to BBC Asian Network last week. Later this week Ajay makes his directorial debut with U, ME AUR HUM, which releases in the UK this Friday 11th April, Kajol appears in it. Speaking on Asian Network's Gagan Grewal show Kajol and Ajay spoke freely about their relationship, why Indian films don't get nominated for Oscars and their forthcoming film.
On hubby Ajay Devgan’s birthday yesterday, Kajol spent a greater part of the day at his production office at Juhu promoting his directorial debut U Me Aur Hum (UMAH). “There won’t be time later,” she says.
Astro numerologist Bhavikk Sangghvi predicts what’s in store for Ajay Devgan and his directorial debut film U Me Aur Hum, which releases about a week after his birthday on April 2.
As his directorial debut U, Me Aur Hum (UMAH) nears release (April 11) Ajay Devgan is growing more and more superstitious.
