After HOUSE FULL opened to an excellent start last week, it was the turn of BADMAASH COMPANY to open to a heartening start at the box-office. Shahid Kapoor's last major release CHANCE PE DANCE [not counting PAATHSHAALA] had fetched a below average start, so it was imperative that BADMAASH COMPANY fetch a good start at the ticket window. The opening numbers of BADMAASH COMPANY were an impressive 80% to 90% at places, while at places it ranged from 45% to 75%, which only improved towards the evening shows.The opening weekend of BADMAASH COMPANY is expected to be better, given the fact that the film has tremendous youth appeal and that in turn should witness an escalation in business. Overall, the film should have a very good weekend, which reinforces Yash Raj and Shahid's pull at the ticket window.
The second release of the week, IT'S A WONDERFUL AFTERLIFE, had a disastrous start at the box-office. The opening was in 5% to 10% range and since the reports are terrible, the numbers are not expected to show a major jump on Saturday and Sunday.
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It was Black Magic [PHOONK] last Friday. It's Magic [the band in ROCK ON!!] this Friday. ROCK ON!! surprised everyone by fetching an excellent start at multiplexes all over. Morning shows at most places were 80% - 90%, while at some centres, it was cent per cent occupancy. Again, this has come as a big surprise since ROCK ON!! doesn't star any Khan or Kumar, isn't directed by a Bazmee or a Dhawan, isn't filmed in Australia or America… it doesn't even have a title that guarantees an opening. But all calculations went wrong this morning as the audiences embraced ROCK ON!! with open arms.
The Independence Day weekend witnessed the clash of two major releases, BACHNA AE HASEENO and GOD TUSSI GREAT HO, and expectedly the response to both the films was mixed. While BACHNA AE HASEENO opened well at multiplexes [not all plexes though], the response at mini-metros, smaller centres and single screens wasn’t heartening. Beyond big cities, the opening ranged from average to below average. The film hasn’t found all-round appreciation and the business is expected to slide downwards after the initial euphoria subsides.
The much-awaited SINGH IS KINNG has arrived like a thunderstorm. The craze for the film was evident last night, when paid previews across the nation were performed and the response was electrifying. Friday morning too opened to an overwhelming response. The morning and noon show collections everywhere, in Punjab, Rajasthan, C.P. Berar, Delhi-U.P., Nizam, Bengal, everywhere has been terrific. The distributors of all these circuits personally spoke to this writer and each of them was ecstatic, jumping with joy.
How do you know if a film is faring well at the box-office? Generally, one gets the feedback from trustworthy sources, also from the correspondents and exhibitors screening the film. But I've realized that the tone in which the distributors speak gives away the verdict of the film.
The well-publicized KISMAT KONNECTION caught the industry by surprise by fetching a good start in the morning shows at multiplexes. Generally, most films open in the 25% - 35% range in the early shows, but KISMAT KONNECTION had a 70% start and at some places, even 85% +. The multiplexes maintained very well during the course of the day. With this film, Shahid Kapur moves into the top bracket vis-à-vis the number of prints in circulation [720 screens in India and 200 in the overseas market, according to a press release distributed by UTV]. Saturday and Sunday are expected to be strong at multiplexes again.
The much-delayed multi-starrer MEHBOOBA, as predicted by us, opened to a good response at single screens in the Hindi belt. However, expectedly, its opening at multiplexes was very poor… JAANE TU YA JAANE NA continues to reign supreme. The film entered into second week with fantastic collections, grossing almost 100% at several screens. What's worth highlighting is that practically all multiplexes have increased the shows of the film in its second week - a fact highlighted in the 'Biz Talk' column on Thursday morning. Besides, the makers have opened approx. 100 more centres from this week. The first week nett is expected to be in the range of Rs. 20 cr. +. After deducting theatre rentals, it clearly indicates that the film has yielded profits for its producer/distributors from the first week itself… LOVE STORY 2050 continues to remain on the lower side. The second weekend has also opened to a lukewarm response.
It was meant to be a clash of the titans, but the battle royale tilted more in favor of one film from Day 1 itself -- JAANE TU… YA JAANE NA. The headlines screamed, 'Harman versus Imran'. The soothsayers predicted a big start for LOVE STORY 2050. The promotion of this sci-fi film was also befitting its stature.
Box-office throws a lot of surprises and that's the beauty of this business. The verdict is out in the open. JAANE TU… YA JAANE NA has clearly stolen the march, as per initial indications. The film fetched a flying start, collecting 80% + in morning shows and was 100% in noon shows across the country. It's one of the biggest starts of this year. The reports are very good and the film is expected to enjoy a strong, meritorious run in days to come.
A few days ago, I was having this real lonnnnnnnng conversation with a prominent corporate house personnel and while discussing the low turnout at cineplexes these days, he came up with a valid observation that rang a bell. "It's getting increasingly difficult for the common man to shell out Rs. 200 for a ticket. The promos can be deceptive. The outcome of any film is solely dependant on word of mouth these days," he remarked. I endorse this viewpoint.
The much awaited SARKAR RAJ didn't open to a thunderous response, but the reports are encouraging and the business picked up during evening shows. The opening ranged from 50% to 60% at places, although the opening was lower at single screens [30% to 40%]. However, Mumbai city single screens were better. By evening, the multiplexes were running to packed houses. The opening was partly affected due to heavy rains in some parts of the country.
The lull has finally ended! Mahesh Bhatt and Mukesh Bhatt's JANNAT, directed by debutante Kunal Deshmukh, has fetched an excellent start. At places, the occupancy was 100%, at places 70%-80%. Inox, PVR and Velocity, Indore had a 100% start in the first show, Fame Surat was 100%, Inox Baroda was 100%, Prasad Hyderabad was 100%, Satyam Delhi was 100%.
The two new releases, BHOOTHNATH and JIMMY, opened to a lukewarm start at most places. While BHOOTHNATH was better with a 25%-30% opening, the film has an advantage because the audience response is encouraging. The traders are hopeful that the film would gather steam with word of mouth by family audiences.
TASHAN is one of the major disasters in Overseas. The film fell by 67% in U.K. and 81% in America in its second weekend, clearly proving that the paying public has rejected the film. TASHAN easily ranks amongst the lowest grossers of Yash Raj. Meanwhile, Tamil film KURUVI was the first choice of moviegoers in U.K., while MR. WHITE MR. BLACK is a box-office dud.
There’s a direct co-relation between the incoming calls that I receive on a Friday, with the status of a film. If it happens to be a low-budget fare with no curiosity attached to it, my phone remains silent most of the times, except for a few regulars who, anyways, will never stop calling.
TASHAN, starring four A-listers and produced by the Numero Uno production house [Yash Raj], has been rejected in major international markets. Akshay [after a string of hits], Saif [after RACE], Kareena [after JAB WE MET] and Anil Kapoor [after WELCOME, RACE]… it couldn't get bigger than this. But the film has failed to live up to the hype and expectations.
Yash Raj's new release TASHAN hasn't opened to the desired response. Since the movie hasn't released at multiplexes, the distributors are bound to lose a substantial chunk of revenue. At single screens, however, the response wasn't as expected. The film had a 70% start, but there were reports of business sliding downwards as day progressed. The reports are negative and the biggie is not likely to sustain in days to come.
