Looks can be deceptive

A few days ago, I was having this real lonnnnnnnng conversation with a prominent corporate house personnel and while discussing the low turnout at cineplexes these days, he came up with a valid observation that rang a bell. "It's getting increasingly difficult for the common man to shell out Rs. 200 for a ticket. The promos can be deceptive. The outcome of any film is solely dependant on word of mouth these days," he remarked. I endorse this viewpoint.

Come to think of it, the promos of DE TAALI, HAAL-E-DIL and KHUSHBOO were truly eye-catching. Besides, the producers of these films promoted their products to the optimum. But look what happened!

Speaking for myself, I had pinned a lot of hopes on DE TAALI. I looked forward to the film with great enthusiasm. But I was grossly disappointed when I watched the film. The script just didn't hold your attention, it lacked the grip. That's precisely why I am not surprised at its non-happening status at the b.o.

While a few plexes of Mumbai and a handful of cities showed an encouraging start, the opening elsewhere was way below the mark. There weren't sparks on Saturday or Sunday either and like it happens with most films, the business was on a decline from Monday onwards. At mini-metros and smaller centres, it faced rough weather from Day 1 itself.

HAAL-E-DIL went completely unnoticed. It had great music, stunning locales and a fresh cast -- a combo that has worked so well in the past. But the feedback to the film was more than evident at the premiere screening on Thursday night itself.

However, what came as a rude shock was the poor turnout at cineplexes. It was more of a reality check for all those who were of the opinion that good music alone can guarantee an initial at the ticket window. This film is a nightmare for its investors!

As for KHUSHBOO, the film was sidelined completely. It never got the right show timings and worse, it was never the first choice of moviegoers this weekend. The ratio of flops only got bigger last Friday!

Business Talk With Taran Adarsh

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"Critics may have their own views" - Ritesh Deshmukh

De Taali may not have set the box office on fire but amongst the three movies which came last Friday, it is still being the best of the lot. Also, as have been the feelers for this romantic comedy, the film is giving itself a fighting chance at the theaters.

"I am surprised to hear conflicting reports about the film. A few trade sources haven't been too kind in stating the box office prospects of the film but there are other industry sources who are maintaining that De Taali should do well to come out unscathed", says Ritiesh Deshmukh who, once again has managed to steal the show from right under everyone's nose.

How about the below the par reviews that film has got?

"I don't agree that everyone has gone ahead and ripped apart the film", rightly defends Riteish, "Yes, some critics have been unhappy about the film's execution. They are asking questions as to why the trio of friends (Aftab, Ayesha and myself) have been acting like 12 year olds. But hey, that's exactly the point, you know! We play a bunch of youngsters who meet each other as 12 year olds and ever since then have been happy to stay on in the same time warp. That's the entire idea of friendship in De Taali.

"Still, I am not judging the critics here", continues Riteish, "They may have their own views. See, there are so many others who have indeed liked the film as well. To each his own. And at the end of the day, it all boils down to whether the film is working with audience or not. As per the information which I have gathered from impartial and neutral sources, it is doing well with the youth with every passing day. The film may not have done great business on the first day but it is the kind that would sustain well as days pass by."

Tell him that this time around, even Rimmi Sen has gathered quite a few accolades for her performance in the film along with him and he says in a delighted tone, "See, I had said even earlier that it is Rimmi's character who brings the twist in the plot. In the absence of her character, there wouldn't have been De Taali. I am glad she got a well written part to enact where she has been appreciated for her performance. She deserves it!"
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