This has never happened before. A film that does extraordinary business all over the country and overseas has bombed in one specific area. Anees Bazmee's Singh Is Kinng is a flop in Bihar, an area where Akshay Kumar's films from Jaanwar to Hey Babyy have acquired a blockbuster status without batting an eyelid.
The reason for this incongruous occurrence? According to on one of Bihar's primary exhibitors, Suman Sinha, "The Punjabi dialogues songs and dances went against the film. The Bihar distributor paid a whopping amount of money to buy Singh Is Kinng and is now going to lose a hefty amount."
Producer Vipul Shah is aware of his blockbuster's tainted spot in Bihar. "I've heard that the 'Punjabiyat' and Sikh theme have gone against the film's success in Bihar. But I don't understand why. We were aware that some areas would reject the film's USP, namely the Sikh ambience. Surprisingly, the film has done extremely well even in Bengal where we thought the audience would've trouble connecting with the theme. There's really no explanation for what has happened to Singh Is Kinng in Bihar."
Interestingly, there have been instances of films that have bombed in the rest of the country doing well in Bihar like Hamesh Malhotra's Dulhe Raja and Riteish Deshmukh's debut film Tujkho Meri Kasam. But never has a world-wide hit been rejected in Bihar. Vipul Shah's and Anees Bazmee's films have always done well Bihar. And Jab We Met which also had large dollops of 'Punjabiyat' was a hit in the State.
Says Suman Sinha, "But Jab We Met didn't thrust the Bhangra culture up audiences' throats. Like it or not, the rest of the country is not as fond of Punjabi culture as Bollywood."
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The much-awaited SINGH IS KINNG has arrived like a thunderstorm. The craze for the film was evident last night, when paid previews across the nation were performed and the response was electrifying. Friday morning too opened to an overwhelming response. The morning and noon show collections everywhere, in Punjab, Rajasthan, C.P. Berar, Delhi-U.P., Nizam, Bengal, everywhere has been terrific. The distributors of all these circuits personally spoke to this writer and each of them was ecstatic, jumping with joy.
Just a word of caution before you watch this film: SINGH IS KINNG is not for the intellectuals or those pretending to be one. It's not for the hard-nosed critics either.
But, wait, SINGH IS KINNG isn't a foolproof product. It has its share of flaws, the turn of events aren't captivating at times, but SINGH IS KINNG moves so fast and packs in so much, there's no time to think or analyze.
Few minutes into the film and you know that SINGH IS KINNG is a lavish spectacle that's high on entertainment. Sonu Sood chasing a gora assassin at the very start or minutes later, Akshay chasing a hen - SINGH IS KINNG starts with gusto. 
Akshay Kumar takes rapid strides with SINGH IS KINNG. Sure, you've seen him in comic fares time and again and perhaps, there might be a doubt, Will he carry it off yet again? Oh yes, he does! There's no saturation point as far as this actor is concerned. He holds your attention in every sequence, irrespective of how strong the scene is, and that's the biggest compliment for any actor. SINGH IS KINNG without Akki is like an ocean without marine life. Akshay rules!
